Power Point Research Proposal Essay Example | Topics and Well Written Essays - 1000 words

Power Point Research Proposal - Essay Example However, heart attack risk factors can be effectively reduced by embracing a healthy living style, which includes modified diets, lifestyle, and physical activities for older women. The PICOT-based research question will be the basis for the practice where two heart attack reduction intervention will be compared, which include the use of Aspirin and lifestyle modification. Mortality rate caused by heart attack in older women is a global epidemic. Although there being medications such as Aspirin to reduce heart attack, the side effects are adverse making it a rather risky intervention. However, lifestyle modification forms a better intervention compared to the use of Aspirin as it has minimal risks and side effects and promote the overall health of a woman as well as reducing risks to other diseases. The evidence-based practice aims at establishing the effectiveness of modifying lifestyle to reduce the chances of a heart attack that will be compared to the use of Aspirin intervention. The practice further aims at improving awareness of heart attack risk factors that will be a major intervention in reducing mortality rate from heart diseases in older women. The evidence-based practice will be important, as it will find out whether lifestyle modification for women aged 45-75 years is better compared to the Aspirin regimen. The practice will further promote awareness of risks factors that contribute to heart attacks among older women. Studies have shown that physical activity has been one of the most successful interventions in reducing coronary heart disease. Daily exercise including simple walks has potential health benefits including reducing heart attack risks. The literature conducted aimed at the perceptions associated with Aspirin regimen in reducing the risk of heart attack. Additionally, reviewed studies aimed at comparing the efficacy of modifying lifestyle to the use of Aspirin regimen. Notably, most studies points out that modification

Communications Plan _ Context Analysis _ Promotional Objectives _ Assignment

Communications Plan _ Context Analysis _ Promotional Objectives _ Marketing Communications Strategies _ Promotional Mix - Assignment Example An effective communication plan acts as a guide to the marketing managers in the company to maintain a better cooperative relationship with the targeted customer group through an enhanced ability to suffice customer needs (Lyles, 2002). It is also argued to be an effective tool to build trust amid the customer groups, which not only stimulates greater volume of customers purchasing the offered service/product, but also ensures long-run stability in the organisation-client relationship (Andersen, 2001). Context Analysis Cambridge Science Pharmaceuticals (CSP), as an international healthcare company, puts principle emphasis on marketing, manufacturing and developing medicinal products that treat gastrointestinal diseases, metabolic disorders, and immune deficiencies along with other chronic and acute medical conditions. Notably, the study in Quelch & Beckham (2010) reflects that majority of the US residents are facing problems related to overweight and obesity, which includes almost ev ery age group with dissimilar perceptions. This rating apparently advocated that one of the major causes for the preventable death toll in the US was diseases of health issues resulting from overweightedness and obesity. It is worth mentioning in this context that with the research conducted by CSP’s Senior Director of Marketing, Barbara Printup, overweight was related to a number of serious health complications about which, the common public was becoming increasingly aware of, taking measures to avoid these hazards. All these factors undoubtedly presented a promising scenario as much as the demand for a weight-loss safe drug was concerned (Quelch & Beckham, 2010). However, the study shows that there were many drugs being circulated around the market to suffice the demand for weight-loss drugs in the US. For example, Alli, a weight-loss drug product, was launched in the US market in 2008 after its approval by the FDA. The product was failed to capture the market because of ne gative side effects, directly hampering the gastrointestinal conditions of the regular consumers. On the other hand, other Over-The-Counter (OTC) weight-loss solutions focused on their capabilities to serve with minimum side-effect assurance, being based on herbal ingredients such as green tea extract, hoodia and chromium. These products were categorised as herbal or dietary supplements by the FDA, which even though ensured minimum side-effects, but were massively slow in yielding faster results (Quelch & Beckham, 2010). Based on the arguments, it becomes explicit that even if the market presented a promising opportunity for the weight-loss drug, it also had its unique barriers of side-effects and faster results. Correspondingly, Metabical possessed some negative effects, which can hamper its market presence and long-run success potentials subjected to the effectiveness of the marketing strategies used for its launch (Quelch & Beckham, 2010). Promotional Objectives As mentioned in Q uelch & Beckham (2010), the final launch of Metabical was pending on the year 2009, in the month of January, following its approval by the FDA. Correspondingly, CSP had a year to program its promotional strategies. The promotional objectives, thereby determined by Printup on behalf of CSP’s Metabical were targeted to both the end consumers and the health care providers who shall be a pivotal participant in the communication plan. The foremost